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<title>PENGARUH PROMOSI ONLINE DAN 
CELEBRITY ENDORSER TERHADAP BRAND IMAGE 
PADA PRODUK PELEMBAB WAJAH VIVA
(Survey Dilakukan Pada Konsumen Pengikut Instagram 
Toko Mahmud Pasir Kaliki Kota Bandung) 
THE INFLUENCE OF ONLINE PROMOTIONS AND
CELEBRITY ENDORSER OF BRAND IMAGE ON VIVA 
FACE MOISTURIZING PODUCTS
(Survey was conducted on consumers who follow the 
Instagram shop of Mahmud Pasir Kaliki, Bandung City</title>
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<name type="personal" authority="">
<namePart>Yuyun Hasibuan</namePart>
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<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
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<place><placeTerm type="text">BANDUNG</placeTerm></place>
<publisher>EKONOMI BM UNLA</publisher>
<dateIssued>2022</dateIssued>
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