Tomy Primadi Primary Author mixed material bibliography BANDUNG EKONOMI BM UNLA 2020 monographic id INDONESIA

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This study aims to determine how word of mouth, brand awareness, and purchase decision on cellular operator card 3 (Tri). And to find out how much influence word of mouth has on purchase decisions, the effect of brand awareness on purchase decisions, and the effect of word of mouth and brand awareness on purchase decisions. In this study, word of mouth and brand awareness are the independent variables (X), while purchase decision is the dependent variable (Y). This study is a sample research in which consumers are respondents in the study, for data collection using a questionnaire with a number of respondents 91 people. The analysis method used is quantitative method with descriptive analysis and verification analysis. To process data, the authors used the SPSS 25 program. The results showed thatvariables had an word of mouth and brand awareness effect on purchase decisions. Word of mouth affects purchase decisions by 30.22%, brand awareness affects purchase decisions by 30.52%, and word of mouth and brand awareness affects purchase decisions by 60.8%. Meanwhile, the T-test results show that word of mouth has an effect on purchase decisions and brand awareness has an effect on purchase decisions. The F-test shows that word of mouth and brand awareness have an effect on purchase decisions. Word of mouth, Brand Awarenes, Purchase Decision. NONE Repository Universitas Langlangbuana Sistem Repository Elektronik Skripsi, Tesis, Desertasi dan Penelitian Dosen Universitas Langlangbuana BM160032 My Library COVER LEMBAR PENGESAHAN ABSTRAK DAFTAR ISI BAB I BAB II BAB V DAFTAR PUSTAKA LAMPIRAN 1._COVER_Tomy_Primadi_page-0001.jpg.jpg 753 2022-08-05 14:28:05 2022-08-05 14:29:05 machine generated