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<title>International Journal of Public Leadership :</title>
<subTitle>Enhancing leadership capacity in
the public sector: branding as an
employer of choice</subTitle>
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<name type="Personal Name" authority="">
<namePart>Tim A. Mau</namePart>
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<publisher>EMERALD INSIGHT</publisher>
<dateIssued>2019</dateIssued>
<issuance>monographic</issuance>
<edition></edition>
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<note>Purpose – Public services around the world are grappling to enhance their leadership capacity. One
approach is to provide leadership training and development to public servants, while another would be to
target and hire individuals with proven leadership ability. The purpose of this paper is to focus on that latter
strategy by critically examining the concept of branding the public service as an employer of choice as a
means of recruiting and retaining sufficient leadership capacity.</note>
<subject authority=""><topic>Branding, Human resources, Public sector leadershi</topic></subject>
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