International Journal of Law and Management: Regulation of data-driven marketing and management theory: bibliometric analysis, systematic literature review and research agenda

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International Journal of Law and Management: Regulation of data-driven marketing and management theory: bibliometric analysis, systematic literature review and research agenda

Abstract
Purpose – Regulatory initiatives and related technological shifts have been imposing restrictions on datadriven marketing (DDM) practices. This paper aims to find the main restrictions for DDM and the key
management theories applied to investigate the consequences of these restrictions.
Design/methodology/approach – The authors conducted a unified bibliometric analysis with 104
publications retrieved from both Scopus and Web of Science, followed by a qualitative, in-depth systematic
literature review to identify the management theories in literature and inform a research agenda.

Statement of Responsibility

Author(s)

Jorge Xavier and Winnie Ng Picoto - Personal Name

Edition

Call Number

Subject(s)

Data-driven marketing, Management theory
Regulation, Martech, Adtech

Classification

NONE

Series Title

GMD

Text

Language

ENGLISH

Publisher

EMERALD INSIGHT

Publishing Year

2023

Publishing Place

ENGLAND

Specific Detail Info

JURNAL ILMU HUKUM

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APA Citation

Jorge Xavier and Winnie Ng Picoto. (2023).International Journal of Law and Management: Regulation of data-driven marketing and management theory: bibliometric analysis, systematic literature review and research agenda.(Electronic Thesis or Dissertation). Retrieved from https://localhost/etd