What explains the sudden surge in cryptocurrency? A consumption value theory perspective Shelly Gupta Primary Author Himanshu Additional Author Sanjay Dhingra and Radhika Aggarwal Additional Author mixed material bibliography ENGLAND EMERALD INSIGHT 2023 monographic en ENGLISH

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BAIK Abstract Purpose – Cryptocurrency has emerged as a significant component on the surface of the financial industry. With its growing popularity and blockchain as an underlying technology, cryptocurrency has the potential to disrupt the digital payments market. In light of this, this study aims to identify and empirically validate factors that influence the continuous intention of customers toward the adoption of cryptocurrency. Theory of consumption value Perceived trust, Customers’ intention, Personal innovativeness, Cryptocurrency NONE Repository Universitas Langlangbuana Sistem Repository Elektronik Skripsi, Tesis, Desertasi dan Penelitian Dosen Universitas Langlangbuana JA101.DPRG23V25.6.6 My Library What explains the sudden surge in cryptocurrency? A consumption value theory perspective containerImg.png.png 2742 2023-12-22 11:08:32 2023-12-22 11:08:55 machine generated