Digital Policy, Regulation & Governence : Seizing opportunities in Europe: a roadmap for efficient big data implementation in Spanish SMEs

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Digital Policy, Regulation & Governence : Seizing opportunities in Europe: a roadmap for efficient big data implementation in Spanish SMEs

Abstract
Purpose – This paper aims to help small- and medium-sized enterprises (SMEs) to seize the potential of
Big Data in their marketing strategies to leverage a competitive advantage in the rising digital
marketplace and lead the post-pandemic economic recovery. However, Spanish SMEs have had serious
difficulties in working with Big Data.

Statement of Responsibility

Author(s)

Carla Sanchez-Hughet - Personal Name
Maria Elena Aramendia-Muneta and Amaya Erro-Garcés - Personal Name

Edition

Call Number

Subject(s)

Big data, Business intelligence, Behavioural analy
Small- and medium-sized enterprises (SMEs),
Marketing strategies, European Union

Classification

NONE

Series Title

GMD

Text

Language

ENGLISH

Publisher

EMERALD INSIGHT

Publishing Year

2022

Publishing Place

ENGLAND

Specific Detail Info

JURNAL ILMU HUKUM

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APA Citation

Carla Sanchez-Hughet. (2022).Digital Policy, Regulation & Governence : Seizing opportunities in Europe: a roadmap for efficient big data implementation in Spanish SMEs.(Electronic Thesis or Dissertation). Retrieved from https://localhost/etd