Seizing opportunities in Europe: a roadmap for efficient big data implementation in Spanish SMEs Carla Sanchez-Hughet Primary Author Maria Elena Aramendia-Muneta and Amaya Erro-Garcés Additional Author mixed material bibliography ENGLAND EMERALD INSIGHT 2022 monographic en ENGLISH

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BAIK Abstract Purpose – This paper aims to help small- and medium-sized enterprises (SMEs) to seize the potential of Big Data in their marketing strategies to leverage a competitive advantage in the rising digital marketplace and lead the post-pandemic economic recovery. However, Spanish SMEs have had serious difficulties in working with Big Data. Marketing strategies, European Union Small- and medium-sized enterprises (SMEs), Big data, Business intelligence, Behavioural analy NONE Repository Universitas Langlangbuana Sistem Repository Elektronik Skripsi, Tesis, Desertasi dan Penelitian Dosen Universitas Langlangbuana JA101.DPRG22V24.5.5 My Library Seizing opportunities in Europe: a roadmap for efficient big data implementation in Spanish SMEs containerImg.png.png 2641 2023-12-21 14:45:21 2023-12-21 14:45:46 machine generated