International Journal of Law and Management: Case study – trade dress and brand protection in Thailand’s copier paper business

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International Journal of Law and Management: Case study – trade dress and brand protection in Thailand’s copier paper business

Abstract
Purpose – The purpose of this paper is to describe and analyze an unusual legal development concerning
brand protection in Thailand. The case study elucidates many key concepts in brand management and the
political economy of Thailand.
Design/methodology/approach – A case study approach is adopted, in which a chronology of key
events surrounding a supreme court decision are developed. An analysis of the causes and consequences of
the verdict is presented drawing on inputs from legal and business experts.

Statement of Responsibility

Author(s)

Pabhawan Suttiprasit - Personal Name
Winai Wongsurawat - Personal Name

Edition

Call Number

Subject(s)

Intellectual property, Consumer protection
, Copyright law, Business law
Law and politics, Law of torts

Classification

NONE

Series Title

GMD

Text

Language

ENGLISH

Publisher

EMERALD INSIGHT

Publishing Year

2022

Publishing Place

ENGLAND

Specific Detail Info

JURNAL ILMU HUKUM

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APA Citation

Pabhawan Suttiprasit. (2022).International Journal of Law and Management: Case study – trade dress and brand protection in Thailand’s copier paper business.(Electronic Thesis or Dissertation). Retrieved from https://localhost/etd