Case study – trade dress and brand protection in Thailand’s copier paper business Pabhawan Suttiprasit Primary Author Winai Wongsurawat Additional Author mixed material bibliography ENGLAND EMERALD INSIGHT 2022 monographic en ENGLISH

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BAIK Abstract Purpose – The purpose of this paper is to describe and analyze an unusual legal development concerning brand protection in Thailand. The case study elucidates many key concepts in brand management and the political economy of Thailand. Design/methodology/approach – A case study approach is adopted, in which a chronology of key events surrounding a supreme court decision are developed. An analysis of the causes and consequences of the verdict is presented drawing on inputs from legal and business experts. Law and politics, Law of torts , Copyright law, Business law Intellectual property, Consumer protection NONE Repository Universitas Langlangbuana Sistem Repository Elektronik Skripsi, Tesis, Desertasi dan Penelitian Dosen Universitas Langlangbuana JA101.IJLMA22V64.1.6 My Library Case study – trade dress and brand protection in Thailand’s copier paper business COVER_International_Journal_of_Law_and_Management.png.png 2618 2023-12-21 14:01:00 2023-12-21 14:01:23 machine generated