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Journal of International Trade Law and Policy: Thematic analysis: factors of food safety certification adoption among farmers in Malaysia
Abstract
Purpose – This study aims to identify the factors to food safety certification adoption among farmers in
Malaysia.
Design/methodology/approach – This study was conducted qualitatively using a method of
interviewing with unstructured questions. To identify the factors that influence and prevent the adoption of
food safety certification among Malaysian farmers, nine (n ¼ 9) agricultural industrial experts were randomly
chosen.
Findings – Based on data analysis using thematic analysis, the respondent highlighted 14 factors to food
safety certification. Specifically, the most frequent determinant highlighted by the respondent is enforcement
(12). Additionally, it has been proven that the identified factors aligned with existing theories: technology,
organization and environment (TOE) framework and eco-innovation theory. These theories help researchers
to create effective strategies and produce significant findings from their research.
Originality/value – To the best of the authors’ knowledge, this study is the first to investigate food safety
certification adoption among farmers in the Malaysian agriculture industry using the integration of the TOE
framework and eco-innovation theory. The stakeholder is expected to receive the benefits of creating efficient
campaigns to encourage more farmers to obtain food safety certification. This study provides further
knowledge by improving the understanding of the processes involved in certification adoption, providing
context-specific insights, best practices, policy guiding development and emphasizing the effects of
certification on sustainability and competitiveness.
Mohd Shahir Omar - Personal Name
NONE
Text
ENGLISH
EMERALD INSIGHT
2023
ENGLAND
JURNAL ILMU HUKUM
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APA Citation
Mohd Shahir Omar. (2023).Journal of International Trade Law and Policy:
Thematic analysis: factors of food
safety certification adoption
among farmers in Malaysia.(Electronic Thesis or Dissertation). Retrieved from https://localhost/etd