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TRANSFORMING GOVERNMENT:INTERNET USE IN SMALL TOURISM IN ITALY: WHAT WILL BE THE ROLE OF LOCAL GOVERNMENT?
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Purpose – The digital revolution is causing profound transformations, characterised by the way companies and customers approach the market, helping to significantly transform the tourism sector. The aim of this study is to investigate how small hospitality businesses use internet in terms of marketing.
Design/methodology/approach – After analyzing the literature, which concerns the relationship that has gradually developed over the years between small businesses in the tourism sector and the use of the internet, it was decided to carry out an empirical survey conducted among the subjects managing microactivities in the hospitality sector. The research hypothesis is that the adoption of the website is conditioned by the size of the company and the type of experience one has with small businesses.
Findings – The results show how small hospitality businesses make limited use of booking portals and social networks, and it emerges how digital marketing policies are crucial to achieve success, both in Italy and abroad.
Originality/value – It is believed that this work can provide useful insights that can be useful for the local government, aimed at promoting a greater ability of small businesses to participate more actively in the competition.
Fabrizio Gritta, Mario Calabrese - Personal Name
NONE
Text
ENGLISH
EMERALD INSIGHT
2023
ENGLAND
JURNAL ILMU PEMERINTAHAN
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APA Citation
Fabrizio Gritta, Mario Calabrese. (2023).TRANSFORMING GOVERNMENT:INTERNET USE IN SMALL TOURISM IN ITALY: WHAT WILL BE THE ROLE OF LOCAL GOVERNMENT?.(Electronic Thesis or Dissertation). Retrieved from https://localhost/etd