PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ULANG PRODUK THE HYPER CURL MASKARA MAYBELLINE DI KOTA BANDUNG (Survey Pada Mahasiswi PTS di Kota Bandung) THE EFFECT OF PRODUCT QUALITY AND PRICE ON THE REPURCHASE DECISION OF THE HYPER CURL MAYBELLINE MASCARA PRODUCT IN BANDUNG CITY (Survey of Some PTS Students in Bandung City)

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ULANG PRODUK THE HYPER CURL MASKARA MAYBELLINE DI KOTA BANDUNG (Survey Pada Mahasiswi PTS di Kota Bandung) THE EFFECT OF PRODUCT QUALITY AND PRICE ON THE REPURCHASE DECISION OF THE HYPER CURL MAYBELLINE MASCARA PRODUCT IN BANDUNG CITY (Survey of Some PTS Students in Bandung City) Nadila Dwi Syafiqah Primary Author mixed material bibliography BANDUNG EKONOMI BM UNLA 2022 monographic id INDONESIA BAIK The purpose of this study was to determine the condition of product quality and price on purchasing decisions on Maybelline's The Hyper Curl mascara product. And to find out how much influence product quality has on purchasing decisions, the effect of price on purchasing decisions, and the effect of product quality and price on purchasing decisions. In this study, the independent variable (X) is product quality and price, while the dependent variable (Y) is Purchase Decision. Purchasing decisions for companies are very important because to get customers in business conditions that are getting more and more competitors. Therefore, product quality and price have an effect on purchasing decisions, when these two things are good, and vice versa. This study is a sample study and consumers are respondents in the study, to collect data using a questionnaire with a total of 100 respondents consisting of consumers of Wardah Face Masks in Bandung. The analytical method used is the quantitative method with descriptive and verification analysis. To process the data, the author uses the help of Microsoft Excel 2019 and SPSS 25 For Windows. The results of the study stated that the product quality was in the fairly good category, the price was in the good category, and purchasing decisions were in the good category. The results of the T-test show that product quality affects purchasing decisions, price affects purchasing decisions. The results of the F test show that product quality and price simultaneously affect purchasing decisions. Companies should pay more attention to product quality and price simultaneously. Because, these two variables have an important role in purchasing decisions. Price, Product Quality, Purchase Decision NONE Repository Universitas Langlangbuana Sistem Repository Elektronik Skripsi, Tesis, Desertasi dan Penelitian Dosen Universitas Langlangbuana BM180164 My Library COVER BERITA ACARA DAN LEMBAR PENGESAHAN ABSTRAK DAFTAR ISI BAB I BAB II BAB V DAFTAR PUSTAKA LAMPIRAN 1842 2023-05-16 14:14:59 2023-05-17 13:55:45 machine generated