PENGARUH CELEBRITY ENDORSER DAN INOVASI PRODUK TERHADAP BRAND IMAGE PRODUK SCARLETT WHITENING (Survey Pada Konsumen Produk Body Lotion di Kota Bandung) INFLUENCE OF CELEBRITY ENDORSER AND PRODUCT INNOVATION ON BRAND IMAGE OF SCARLETT WHITENING PRODUCT (Survey Of Customer Product Body Lotion in Bandung City)

1 1 10 PENGARUH CELEBRITY ENDORSER DAN INOVASI PRODUK TERHADAP BRAND IMAGE PRODUK SCARLETT WHITENING (Survey Pada Konsumen Produk Body Lotion di Kota Bandung) INFLUENCE OF CELEBRITY ENDORSER AND PRODUCT INNOVATION ON BRAND IMAGE OF SCARLETT WHITENING PRODUCT (Survey Of Customer Product Body Lotion in Bandung City) Luthfiyyah Azzahra Ramadhani Primary Author mixed material BANDUNG 2022