PENGARUH CITRA MEREK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK STEIGEN DI KOTA BANDUNG (Survei pada konsumen toko Steigen di kecamatan Kiaracondong) THE INFLUENCE OF BRAND IMAGE AND LIFESTYLE ON THE PURCHASE DECISION OF STEIGEN PRODUCT IN THE CITY OF BANDUNG (Survey On Customers at Steigen Store in Kiaracondong District)

1 1 10 PENGARUH CITRA MEREK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK STEIGEN DI KOTA BANDUNG (Survei pada konsumen toko Steigen di kecamatan Kiaracondong) THE INFLUENCE OF BRAND IMAGE AND LIFESTYLE ON THE PURCHASE DECISION OF STEIGEN PRODUCT IN THE CITY OF BANDUNG (Survey On Customers at Steigen Store in Kiaracondong District) Mochamad Rizki Yanto Primary Author mixed material BANDUNG EKONOMI BM UNLA 2022 1._COVER_Mochamad_Rizki_Yanto_page-0001.jpg.jpg